HaiLuo AI Environmental Impact
One of the most popular free AI video generators
- Architecture
- Video diffusion model (proprietary)
- Provider
- MiniMax
Energy per query
220.0 Wh
733x more than a Google search (0.3 Wh)
CO2 per query
121.0 g
China grid (550 gCO₂/kWh)
Water per query
815 mL
~1 queries to fill 1 litre
Processing location
MiniMax Cloud (China)
Provider
MiniMax
Category
Video Generation
Grid carbon intensity
550 g CO2/kWh (30% renewable)
How does HaiLuo AI compare?
Detailed Breakdown
Energy Consumption
HaiLuo AI (海螺AI) by MiniMax became one of the most popular free video generators globally. At ~220 Wh per ~6-second clip, it's comparable to other video generation models. Its massive free-tier usage means a substantial aggregate energy footprint.
Power Source & Carbon
Runs on MiniMax's infrastructure in China. China's grid carbon intensity (~550 g CO2/kWh) means video generation carries a particularly heavy carbon burden.
Water Usage
At ~815 mL per video clip, reflecting the combination of intensive GPU compute and Chinese data centre cooling systems.
About HaiLuo AI
HaiLuo AI sits at the high end of AI energy consumption at 220.0 Wh per generating one short video clip — over 733x what a Google search uses. MiniMax's video generation model, released in September 18, 2024, one of the most popular free ai video generators. The extreme energy cost reflects the computational complexity of video generation: generating coherent frames across both space and time.
These figures are estimates derived from hardware specifications and API benchmarks — MiniMax has not published official energy data for HaiLuo AI. Actual consumption may vary significantly depending on batching, quantisation, and infrastructure optimisations that we cannot observe from outside.
HaiLuo AI in Context
The video generation premium
One HaiLuo AI generation uses 220.0 Wh — the equivalent of 18 full smartphone charges. Video generation requires running a diffusion model across both spatial and temporal dimensions, making it fundamentally more compute-intensive than text or image tasks. This is not an efficiency problem to be solved; it is an inherent characteristic of the task.
What does your HaiLuo AI usage cost the planet?
Use our calculator to estimate your personal environmental footprint based on how often you use HaiLuo AI.
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How much energy does HaiLuo AI use per query?
Each HaiLuo AI query consumes approximately 220.0 Wh of energy. This is 733x more than a traditional Google search (~0.3 Wh).
What is HaiLuo AI's carbon footprint?
Based on the carbon intensity of MiniMax Cloud (China), each query produces approximately 121.0 g of CO2. The grid in this region has a carbon intensity of 550 g CO2/kWh with 30% renewable energy.
How much water does HaiLuo AI use?
Each query consumes approximately 815 mL of water, primarily used for cooling the data centers that process the request.
How does HaiLuo AI compare to a Google search?
A HaiLuo AI query uses 733x more than a Google search in terms of energy. A Google search uses approximately 0.3 Wh, while HaiLuo AI uses 220.0 Wh.
Technical Details
Architecture
Video diffusion model (proprietary)
Release date
2024-09-18
Open source
No